From waste... to cleaning
ARICASA PROFESSIONAL PRODUCTS
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The situation - In a world poisoned by human action, where animal and plant biodiversity is constantly decreasing, where the increase in greenhouse gases and temperature are on the verge of reaching a point of no return, every little action on our part is welcome and can make a difference.
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What to do - As far as the companies of our sector are concerned, what we can do is simple, but not obvious: reduce CO2 emissions, adopt renewable energy, cut waste and deal properly with garbage. And, above all, use and/or produce recyclable or easily discardable materials. Simply put, to have an overall eco-sustainable profile.
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Our Professional line is part of this theme, as it is the one on which we have focused most to capitalize our attention to the environment and to cut waste. In fact, the products of the Professional line are made mostly with recycled materials, taken directly from the scraps of our production.
From fibers to Universal Thread, all parts of brooms and brushes of the Professional line are composed with the waste material of the production. The structure, that is the plastic block and the handle attachment, is completely made in this way. The fibers, of various hardness, also come to be made with a very high percentage of recycled plastic, almost 100%.
The process has a double impact on the consumption of plastic: on one hand, it greatly reduces the mass of material to be disposed of, on the other hand it decreases the quantity of virgin plastic to be purchased for the production of new articles.
Among the articles of the Professional line, one in particular fits perfectly into the topic of eco-sustainability: the Outdoor Broom. Our Outdoor Broom is based on the model of the sorghum broom, the most classic and natural broom of our culture. Looking to the future, and noting a decline in the availability of the sorghum, we thought the Outdoor Broom as the best solution: strong, resistant and created from recycled materials, with the addition of a modern and ergonomic design, could easily be defined "The sorghum broom 2.0"! If you don’t believe us, we invite you to see it in action in → this video ← we made recently!
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Conclusion - Although it may not seem like much, we are satisfied with this result. Professional articles want to be for us the starting point for a larger project, aimed at taking us to a higher level. We do not want to focus only on profit, but on respect for the environment and for the Earth; we are sure that, one step at a time, we will be able to make a difference, and maybe be taken as an example for those who will come after us.
For them, we have to.
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